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Why is multilingualism vital for your business?

Why is multilingualism vital for your business?

English is a widely known and spoken language both in business circles and in private life. Nowadays, however, English alone is not enough to reach every potential market. It is crucial for multinational companies to communicate with their partners and clients in multiple languages.

Customers often do not necessarily decide based on the price of a product or service, but on the language the company communicates in. Put more simply, you can reach more people if you know what language to address them in. This reads particularly true for smaller companies, who are constantly competing with one another to attract the attentions of the market and make their brands known.

Multilingualism is a must on the web. Read on and learn why your company needs a multilingual website!

This map clearly underlines that the number of English speakers is not nearly as high as you might think, even in European countries such as Italy or Spain.

English speakers world map

source: telegraphtravel.carto.com

This shows that unless you want to deprive your company of considerable revenue, it is vital to communicate in more than one language, whether we are talking about business documentation, or digital marketing texts such as articles and blog posts. Although English is essentially spoken all over the world, it is often more effective to provide certain texts, for example promotional materials, in the mother-tongue of your prospective customers. This not only shows you are obliging, it also helps to convey the meaning of your communication to the fullest extent.

At EDMF we help our partners with this, and can ensure your company’s texts published in multiple languages reach your target audiences, thereby keeping your existing customers and acquiring new ones.

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